Nevertheless, there are tactics available that can maximize your social media marketing effectiveness. If you have not yet created a Facebook page for your brand, you must do that first. You should also look at opportunities available on Twitter, MySpace and Linked In. With those in place, apply these three tactics. Tactic #1: Create Your Own Social Media Marketing Profile Who are you? What is your background? What are your objectives? What do you do or would like to do. Your profile can be as detailed or as fanciful as you like, remembering that credibility is critical in social media. The social media profile can differ from social media site to site. For example a LinkedIn personal profile might be more of an online resume, detailing all of the previous companies one has worked for in the past, where as the LinkedIn company profile can focus more on the company's products, services, vendors and customers. Facebook and Twitter profiles can be set up for a company to communicate...